Hottest Beauty Launches of Summer ‘17

By Ryann Casey

With direct to consumer beauty businesses booming, the ability to dish out new launches at the drop of a hat has skyrocketed. With brands like Colourpop and Kylie Cosmetics dropping new launches at the blink of an eye, it can be hard for consumers to keep up and other brands to compete.

The competition for consumers dollars is stiff this summer with the vast assortment of highly anticipated launches of the season.

Below are the top 10 beauty launches for Summer ‘17.

1.Urban Decay Naked Heat Palette

Photo: @urbandecaycosmetics

Coming Soon

Price: $54

An addition to the cult classic UD Naked Palettes, Naked Heat is a collection of on trend amber hued neutrals, fiery burnt oranges, smoldering warm browns, and smoky rich siennas. This palette contains 12 warm toned shades of fire varying in finish from metallics to mattes. The brand is also releasing heat inspired hues of their classic eyeliner pencils and Vice lipsticks.

2. Kylie Cosmetics The Wet Set

Photo: @kyliecosmetics

Available Now

Price: $62

As a part of their Vacation Collection, Kylie Cosmetics released a pressed illuminating powder palette called The Wet Set. This compact palette includes 4 pressed powder highlighters in shades ranging from rose gold to silvery champagne. The cream based formula is meant to give maximum impact of extreme glowing intensity in one swipe. The rest of the Vacation Collection includes glittery lipglosses, matte and velvet liquid lipsticks, loose powder highlighters, a bronzer and highlighter duo, and a Kyshadow Palette.

3. BH Cosmetics Club Tropicana

Photo: @bhcosmetics

Available Now

Price: $12.50

For Summer 2017 BH Cosmetics released Club Tropicana, a 28 color foil eyeshadow palette. This palette has every color you’ll need for summer from deep jewel tones to intensely saturated pastels. At an unbeatable price for so many shadows, this palette is a sure summer staple.

4. Too Faced Glitter Bomb

Photo: @toofaced

Available Now

Price: $45

Yet another eyeshadow palette release for summer, Too Faced just launched Glitter Bomb. This palette is unlike the others because it is made up of 8 shades of pure colorful glitter. After listening to what customers want, Too Faced has included both a matte black and white shade as a base for the glitter shadows. The black and white shades are meant to lighten and intensify the looks you create with the glitter. You can also apply the shades wet for a foiled and intense crystal-like appearance.

5. Jouer High Pigment Lip Glosses

Photo: @jouercosmetics

Available: 6/21

Price: $17

Beauty Youtuber favorite brand Jouer Cosmetics is launching a full range of high pigment lip glosses for Summer 2017. There will be 14 new colors in total that include shades of pinks, reds, nudes and mauves. For any lipstick lover, these powerful pigmented glosses will paint the perfect summer statement pout.

6. KL Polish Summer 2017 Nail Polish

Photo: @klpolish

Available: 6/20

Price: $8.50

Kathleenlights introduces the Summer ‘17 collection of her nail polish brand KL Polish. The collection is called “Take Me to Miami,” which is where Kathleen is from, and have shade names revolving around the location like Magic City, Ocean Drive, and Porter Miami. The colors of the line include a cool toned hot pink, a true cobalt blue, light peach, shimmering teal, chartreuse and neon red. These colors are sure to pop in the summer sun.

7. Huda Beauty Lip Strobe

Photo: @hudabeauty

Available: June 22nd

Price: $18

Huda Beauty is releasing 12 different shades of metallic liquid lip toppers. This glossy formula is meant to make any lp color metallic and enhance the shimmering sheen of the lips. The shiny lip glosses will come in colors like copper, purple, pastel pink and gold.

8. Jeffree Star Cosmetics Summer 17 Liquid Lipstick

Photo: @jeffreestarcosmetics

Available: 6/24

Price: $18

Jeffree Star’s Summer ‘17 collection is massive. It includes 8 new Velour Liquid Lipsticks, 5 new Lip Ammunitions, 2 new Skin Frosts, and 3 new Velour Lip Scrubs. The packing is altered from its original to be completely chrome with pink stars. The liquid lipsticks are as bright and flamboyant as Jeffree, and include colors as subtle and sexy as a neutral peach beige, and as daring as a bright coral metallic.

9. Kat Von D Beauty Lolita Blush

Photo: @Katvondbeauty

Available Now


Lolita Everlasting Liquid Lipstick is easily KVD Beauty’s claim to fame. The brand has now played off the mauvey rose hue to inspire an intensely pigmented cheek and eye blush in powder form that can be used as either a deep blush or pinky eyeshadow. It is only available for a limited time, and is sure to be as much of a daily staple as it’s Lolita lipstick sister.

10. Pat McGrath Lust: MatteTrance

Photo: @patmcgrathreal

Available: 7/14

Price: $38

Pat McGrath is one of the world’s most popular and talented makeup artists. Popular for her intense glitter lip kits and killer looks on the runway, McGrath is introducing a line of matte lipsticks. The traditional bullet formula will come in 9 different daring colors like black, dark brown and purple. The entrancing colours will offer extreme hydration. Richly pigmentation is meant to cloaks the lips in a lightweight but deeply opaque veil of rich colour.

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