By Ryann Casey
The trend of going natural with beauty products has been increasing in popularity. With so much information available at our fingertips, it would be simple and purposeful ignorance to not understand the ingredients in our products. Women are more informed and aware of the toxicity of ingredients in their beauty products, and are actively searching for alternatives. According to a Harris Poll Survey, more than half of all women (55%) read beauty product labels prior to purchase, in order to avoid specific ingredients and chemicals, and 73% of women ages 18-34 believe it is important to buy all natural beauty products.
With increasing care for health and the environment we see more trends in the natural beauty sector such as small batch beauty, fewer and all natural ingredients, and consumers desire to have beauty products that are also good for their overall health, merging internal and external beauty. The natural beauty product trend is worth $32 billion globally according to a Kline Group study, with Organic Monitor valuing organic beauty at $10.4 billion globally, and growing.
Making strides towards natural beauty can seem overwhelming, but the best way to do it is to slowly incorporate new products into your routine. Tailor the ingredients you seek out and wish to avoid based on your own knowledge and preferences. Instead of being overwhelmed and throwing out all of your beauty products at once, slowly but surely switch out old products for more natural alternatives. As your knowledge grows so will your green beauty collection.
Go green with your beauty routine for…
Your skin is your largest organ and is a semi permeable membrane, meaning what we put on our skin is, at least partially, absorbed by the body. Avoiding synthetic ingredients such as parabens, phthalates, propylene glycol, formaldehyde, talc, lead and mineral oil will help protect you from the harmful products on the market. Parabens have even been detected in biopsy samples from breast tumors, further showing how what we put on our bodies in the name of beauty have an impact on our overall health.
The superior products in natural makeup and skin care nourish your skin instead of stripping it of natural oils and subjecting it to damaging chemicals. They are formulated without synthetic irritants, and are much more gentle over time. It is important to listen to your skin, and cut out ingredients that you find your skin is irritated by or allergic to.
While natural and organic beauty products can be a bit on the pricey side, they are free of mineral oil and other fillers and preservatives, meaning you are getting more for your money in terms of active and beneficial ingredients. You pay for the quality of the ingredients, giving your dollar meaning and value towards your overall health.
Eco friendly brands are striving to reduce packaging and use more refillable options, recyclable and renewable resources. By using natural beauty products, you are promoting the industry of clean products with cleaner manufacturing practices and intent to effect the earth positively. You are essentially using your dollar as a vote towards the type of companies you want to buy from and the kind of planet you want to live on.
Having the knowledge and understanding behind what you are buying and using on your body is a very empowering thing. Instead of blindly buying whatever products you see on shelves or advertised on instagram, you are using your own knowledge to make healthier choices that are tailored and specific to you. Knowledge really is power, and when you can make informed decisions on where your dollar goes and what goes in and on your body, you are truly in control.