Brand New Beauty – R.E.M. Beauty

On November 12th, everyone’s favorite pop diva released her very own makeup line. R.E.M. Beauty is Ariana Grande’s celestial themed makeup line of twelve products, most of them having space-themed shade names, like the “Interstellar” highlighter, with shades “Miss Mercury” and “Thee Sun”. The theme is fitting to Ariana’s personal brand, as the singer has a dreamy, ethereal aesthetic. The line is complete with products to create a full-face look, from an eyeshadow palette to a plumping lip gloss. Oftentimes, the singer can be seen sporting a neutral-toned look with a plump glossy lip, something users of R.E.M. Beauty will be able to achieve with the products. In an interview with Allure Magazine, the singer shared that the focus of her collection is the eyes. Grande expressed, “They’re our main storytellers and sources of communication, I feel like you can emote more with your eyes than you can articulate sometimes”. Grande’s signature eye look is a winged cat eye, so she definitely follows her word. 

While R.E.M. Beauty is new, Ariana is no stranger to the beauty world. ARI by Ariana Grande, her debut fragrance, was released in 2015, and since then she has released seven more perfumes. Ariana is a beauty icon, always pulling looks on the red carpet and in her music videos. Ariana is known for her long ponytail and soft, feminine makeup, establishing her role as a beauty icon. Ariana has been teasing R.E.M. Beauty for some time now, and the collection is finally available for all her fans to try too. 

R.E.M. Beauty has been a big topic on Beauty TikTok, as fans of the singer are so excited to try out the products. Ariana is incredibly popular, as her music is amazing, and her personality is so charming. Ariana is featured on the current season of “The Voice” as a judge, even furthering her audience. Because of how beloved Ariana is, R.E.M Beauty is bound to be a hot topic in the beauty community- some of the lines’ products are sold out already! R.E.M. Beauty is a good brand to blow up, as they have products to create any trending look. The collection features a smokey eye shadow palette, kohl eyeliner pencils, and voluminous false lashes, all great products to create a sultry fox eye. On the other hand, if a more natural, glowy look is more your speed, the brand has sparkly liquid eyeshadows and luscious highlighters available, making there a product for everyone.

So, is R.E.M. Beauty worth the anticipation? Beauty critics on all platforms are loving R.E.M. Beauty, claiming the eye shadows are highly creamy and pigmented, and the matte lipsticks are hydrating and long-lasting. The eyeliner pen is easy to use, and the liquid eye shadows are perfectly shiny and not patchy at all.

I picked Ariana’s makeup line, R.E.M. Beauty as the first article for “Brand New Beauty”, as the collection is so highly anticipated. So many celebrities release makeup lines, and not all of them end up being as great as their music, and R.E.M. Beauty had some high pressure, next to Ariana Grande’s music. It seems as if R.E.M. Beauty is worth the hype, and I can’t wait to get my hands on some of Ariana’s products!