This Week in Beauty

Visuals by Erin Tucker

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Sunday Riley Hosts Pop Up in NYC

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Sunday Riley is hosting a pop up shop in NYC from April 12th to April 15th to celebrate the launch of their new foundation. The pop up will be at 201 Mulberry Street from 11am to 8pm. Inside the pop up is completely pink, and includes interactive elements like a slide, ball pit, seesaw and swing. The Influencer Clean, Long Wear Foundation is the skincare brand’s first makeup launch. The 20 shade formula launched in Sephora on April 10th, retailing for $42.

Beautyblender is Coming to Ulta

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The Beautyblender has quickly become a staple in everyone’s makeup bag, but up until now the sponge was only available in Sephora. Beautyblender and Ulta both Instagrammed a photo of a Beautyblender filled orange Ulta bag with the caption “Major news, coming soon.” With Ulta’s steep discounts, coupons, and rewards program, the $20 sponge will be that much more affordable.

Becca Reveals New Dreamsicle Highlighter

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Becca’s latest addition to their highlighter line up is inspired by a summertime favorite- the creamsicle. This shade is described as a soft tangerine wrapped in a vanilla and gold pearl swirl. Dreamsicle will be available at Sephora and becca.com for $38, the same price as the rest of their iconic highlights. The packaging of the new shade is different too, with a white primary and swirled secondary packaging. A question mark in the center of the orange and white swirl leaves a lingering question- is this one of many shades to come in a new line?

Vlada X Smashbox Collaboration

 

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VladaMUA is collaborating with Smashbox on a full Rose Gold makeup collection. Named the Petal Metal collection, the feature products are rose-shaped, glimmering gilded highlighters. They are a gel-powder formula housed in a rose gold shiny compact. The full collection includes an eyeshadow palette, a primer, shimmering setting spray, shimmer drops, liquid liner, liquid lips and crystal eyeliner strips.

Cult Classic Vegan Cosmetics Brand OCC Vanishes

Obsessive Compulsive Cosmetics, the NYC-based vegan beauty brand best known for their iconic Lip Tar, has abruptly vanished from all forms of social media. All of their accounts have been deleted, their website was taken down, and their NYC store was boarded up. The brand has yet to make any official statements, but there is speculation that the brand had some legal issues with Sephora. It clearly does not pay to get on the biggest beauty retailers bad side.

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