The Balmain x L’Oreal Lipstick Campaign is Finally Here

After months of teasing what may be considered THE beauty collab of the year, BalmainxL’Oreal has finally revealed its highly anticipated campaign.

The diversity-fueled ads feature twelve supermodels of all origins and races, including Grace Bol, Valentina Sampaio, Soo Joo, Maria Borges, Cindy Bruna, and Doutzen Kroes. The advertisements, which drive home the theme of female empowerment and diversity, exclaim across each one that “United, we are invincible”

“L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” Balmain creative director told WWD. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”

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