By Ryann Casey
Teen cosmetic surgery. A thigh gap. The Kylie Jenner lip challenge. Waist training. Detox teas. A booty like Nicki. An hourglass figure like Kim K.
Women Not Objects is a campaign set to put these unattainable images, obsessions, and fads to rest.
The Women Not Objects campaign is changing the course of women’s portrayal in advertising and mainstream media including social media. This is a fight to end the objectification of women and
“To teach girls that their worth is not their weight, their looks or their body parts, but who they are, what they have to say and what they can do.”
We raise girls to view their bodies as projects to constantly be improved, teaching them to care about how they look over how they feel, who they are, and what they can do.
Young women express feelings of inadequacy because of the socially constructed ideals they strive to live up to. They doubt their self-image and self-worth. They constantly try to meet societal standards and fear judgement from others.
Aside from social media, traditional advertising objectifies women in many ways.