Selena Gomez has finally released her highly anticipated beauty line that has been in the making for years.
Rare Beauty started because Gomez was inspired by her time sitting in the makeup chair for her various TV shows, movies, and music videos. Her main goal is to support mental health and self-expression through the line. She wanted to help people’s self-esteem by encouraging them to see what makes them different and unique through self-expression with their makeup. This beauty line is breaking the high standards in society that makes others believe they have to look perfect all the time. Rare Beauty encourages to love yourself and embrace imperfections.
As the founder and creator of Rare Beauty, Gomez has been deeply involved in product development from testing to designing each item for her brand over the last two years.
The Rare Beauty line is a full collection of makeup, including foundation, concealer, blush, highlighter, two different kinds of lipstick, and liquid liner, among other products. There is a total of 48 different shades of foundation as well as concealer. There are also two makeup brushes, a makeup sponge, an oil-blotter kit, setting/primer spray and a shimmery liquid primer. Some reviewers have noticed that the rounded applicators are designed to be easy for people with arthritis to use.
It is also made up of formulas that are airy and breathable along with buildable coverage and a fresh finish to allow everyone to customize their look. The formulas feel effortless on and lets everyone’s natural beauty to shine through. All of the products are 100% vegan and cruelty-free as well.
The packaging is feminine yet simple and is made to be accessible. It looks almost luxurious and high end but right for the price point.
The products range from $5 for a refillable 100-pack of blotting paper sheets to $29 for a foundation, making it on the affordable-to-average compared to similar brands sold at Sephora. The prices seem to be lower than Fenty Beauty and other celebrity beauty brands.
A few people who have already reviewed the products believe that the foundation, the Liquid Touch Weightless Foundation, covered their imperfections but let their skin breathe. The concealer, the Liquid Touch Brightening Concealer, seems to be a perfect texture as well, its too thick or too thin. Some think that these are the top two products in the collection because at $29 and $19, they are worth the price.
When creating the brand, Gomez said, “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.” She adds, “I wanted to start a conversation about how you can make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure.”
Gomez and her beauty line are centered around one thing, feeling good about yourself. For Rare Beauty, that can mean a red lipstick, a berry balm, or for the founder, being surrounded by people she loves. It’s a rare and refreshing new celebrity beauty line that focuses on the star’s personal relationship she has with beauty.
This collection also focuses on giving back to the community. Gomez has always been open with her personal struggles with mental health and depression and so one percent of all sales from the line, and all funds raised from partners, will go to the Rare Impact Fund to support mental health services. The fund’s goal is to raise $100 million over the next 10 years to provide mental health services for underserved communities.
The makeup brand has also created the Rare Beauty Mental Health Council. According to the Rare Beauty website, it is “composed of expert advisors from leading universities, organizations, and companies focused on mental health. The Council will guide the company’s strategy to ensure maximum impact.”
You can shop the Rare Beauty line only online and in person at open Sephora store locations in the U.S., Canada and Mexico, including Sephora stores in JCPenney.