Valentine’s Day Beauty Launches You’ll Fall For

Box of chocolates, stuffed animals and candy hearts step aside, these adorable Valentine’s themed beauty launches are the way to any beauty lover’s heart.

By Ryann Casey

Box of chocolates, stuffed animals and candy hearts step aside, these adorable Valentine’s themed beauty launches are the way to any beauty lover’s heart. If hearts, flowers, liquid lipstick and heart shaped bath bombs enamor you, read on to make your valentine’s dreams come true. Treat yourself, the beauty lover in your life or drop some hints at your significant other to bring these lovable beauties your way.

Top 5 Valentine’s Beauty Picks

1. Kylie Cosmetics Valentine’s Collection $200

The largest of all Valentine’s Day beauty collections comes from King Kylie. Kylie Cosmetics launched a ‘Be Mine’ Valentine’s Collection that includes everything from her best selling lip kits to Kyshadow. ‘Head Over Heels’ Lip Kit and ‘Valentine’ Lip Kit include a matte liquid lipstick and pencil lip liner. The mini liquid lip kit includes 6 matte liquid lipstick shades varying from pale peach to deep plum. The brand also released 3 mini kits that include a mini lip gloss, a mini matte liquid lipstick, and 2 Kyshadow pressed eyeshadows. The final addition to the Kylie Cosmetics Valentine’s collection is ‘Kylie’s Diary,’ a 9 Kyshadow and 2 blush book palette. You can purchase all of these together or separately.

2. Colourpop Cosmetics The Love Collection $5-$18

Colourpop is the ultimate trendy cosmetic company with a quick turn around time that launches new collections with every trend, holiday and season. For Valentine’s Day Colourpop is releasing 5 Duo Pressed Powder Sets, 3 of their classic Lippie Stix in new shades and a new finish, a new tie dye highlighter, a new mini matte liquid lipstick, a new super shock shadow foursome and 2 other new shadows. This collection is not yet released so details are limited, but the packaging is possibly their cutest yet and the quality of their products has earned Colourpop their growing positive reputation in the beauty industry.

3. Lime Crime Dream Girl Bundle $44

Long time Liquid Lip lover favorite, Lime Crime, released their own Valentine’s Day Collection and it’s all about lips. ‘Dreamgirl,’ a Liquid Lip Bundle, comes with three Lime Crime lip products that showcase the range of their lip formula finishes. The first shade in the collection is ‘Dreamgirl,’ a deep cranberry shade in their famous matte velvetine formula. The second shade is ‘Red Hot,’ a metallic velvetine formula that is a true cherry red. The last of the trio is ‘Cheap Thrill,’ a Diamond Crusher Lip Topper with a sunset rose shift. This lip trio is meant to mix and match and pair together to create endless looks with variations in color and texture. Lime Crime’s Dream Girl Bundle is cruelty-free and vegan.

4. Sugarpill Cosmetics Feline Fancy Makeup Collection $48

Sugarpill, known for their vibrant and flamboyant coloring and style, has their own take on Valentine’s beauty. Their unique colors, luxury formula and dreamy packaging take Valentine’s form in a super cute kitty-cat based ‘Feline Fancy’ makeup collection. This limited edition Valentine’s day collection comes with four vegan eyeshadows and a liquid lipstick. The shadow quad comes with three foiled metallic shades and one velvet matte. The liquid lipstick is a sparkling metallic deep oxblood red. The romantic range of these decadent colors will be easily incorporated into beauty looks all year round. Sugarpill’s ‘Feline Fancy’ Makeup Collection is cruelty-free and vegan.

5. Lush Love and Kisses Wrapped Gift $36.95


Ultra-giftable bath and body set ‘Love and Kisses’ is Lush’s limited edition Valentine’s Day gift box. In the set you will find ‘Prince Charming,’ a super sweet vanilla pomegranate shower cream. A rose lemon soap called ‘Love You, Love You Lots,’ is a really cute light pink bar soap with the word Love printed on it. The last two components of the gift box are a Love Spell rose scented massage bar and ‘The Kiss’ softening lip scrub. Everything in this Valentine’s box is vegan, cruelty-free, romantic and pink.


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