Tyler, The Creator: You may know him from his most notorious albums, Flower Boy or Cherry Bomb. Perhaps you’ve bought his shoes or clothes from his streetwear brand, Golf Wang. To the spectator of rap, Tyler, The Creator is just the name of another artist, one who moves with the crowd of A$AP Rocky, Frank Ocean or Pharrell, to name a few.
But one thing is for sure. Tyler is not like other rappers. Dark themes and humor are masked in his music and videos with flowers, bright pastels, and a performative energy. It is clear that Tyler has a vision, one that he is willing to follow through all of his mediums of creativity –– film and fashion, when he’s not recording music.
His newest project, released January 18th, is a continuation of his partnership with Converse: three new colorways of his GOLF Le FLEUR sneakers in the Converse One-Star style. Again his fans and fashion followers alike can see the reoccurring flowers and bright pastels relevant in his other forms of art, such as in his music videos, even album names and covers.
Converse and Tyler first dropped items from their collaboration in 2017, and now they’re back with more. The new styles come in suede shades of “Geranium Pink,” “Bachelor Blue,” and “Jade Lime,” for about $110. The shoes will be available on the Golf Wang website and flagship store, as well as select Converse stores. Along with shoes, he is dropping four hoodies and three tees.
He lends himself to fashion in more ways than one. His converse partnership is just one way you can dress like Tyler. He also owns and designs Golf Wang, a street-style-esque brand fitting in with the hypebeast phenomenon of today’s urban and youth culture. He is a prime example of the musician turned créateur, similar to Kanye West with Yeezy, Rihanna with Fenty, and even Victoria Beckham (formerly Posh Spice).
Perhaps beyond creativity, these releases, brands, and products exist among music moguls for marketability. If their music doesn’t hook people, maybe their products might. More artists can be expected to follow suit, using the fashion industry to either promote their music or find a separate channel of creativity.
If you can’t grab a pair before they sell out, don’t worry – they’ll most likely be all over campus, and eBay, within a matter of months. In the meantime, you can feed your hypebeast with Tyler, The Creator’s new album Flower Boy on all major streaming services.