Visuals by Erin Tucker
Milk Makeup Launches Kush Mascara for 420
In honor of 420, Milk Makeup released a Kush Mascara. Unlike your ordinary mascara, this one is infused with CBD oil to condition your lashes. It launched in Sephora on 4/20 and retails for $24. Even though this is kind of a weird launch, Milk is not new to the weed game. One of their founding products are their Roll + Blot blotting papers that double as both blotting papers and rolling papers.
Jeffree Star Cosmetics Launches Weed Grinder
Many confused Instagram comments followed a post from Jeffree Star showcasing two cute pink metal tins. Because Star’s brand, Jeffree Star Cosmetics, typically launches makeup products and accessories, people guessed the tins were eye pencil sharpeners or anything else beauty related. To their surprise, the baby pink and hot pink tins are weed grinders. Jeffree has always been vocal on his YouTube channel about his marijuana use, and with so many brands in the beauty industry (like Milk) embracing CBD oil, this launch is fitting.
JLO Releases Beauty Line
Jennifer Lopez is finally entering the beauty game. Known for her flawless, glowing, bronze skin, JLO has been a beauty icon for decades. Inglot Cosmetics is partnering with the celeb to launch a full beauty line. The line will include 20 eyeshadows, 8 lipsticks, and 4 sculpting powders. Inglot has been teasing the products on their Instagram, classifying them as The Eye, The Lip and The Bronze. All of the shades have yet to be released, but the full collection is set to launch on April 26th.
Glossier Announces Permanent LA Location
Glossier is always up to something. Before their wildly successful San Francisco had even finished its run, the brand was already announcing that they will hold a permanent location in Los Angeles. The LA showroom will open its doors in May. Unlike Glossier’s past showroom pop-up promotions in the UK and Canada, this location is set to be permanent like the NYC showroom.
Kylie Cosmetics Collabs With Kourtney
Kylie has collaborated with every sister except for one, so it was only a matter of time before a Kourt x Kylie collab came to life. The collaboration will include 3 mini eyeshadow palettes and 3 velvet lip shades named Rad, Minnie, and French Kiss. The packaging of the liquid lips will be in the same component as the brand’s other shades, but with big silver letters across the tube spelling out KOURT. The full collection will be available on kyliecosmetics.com on 4/24.