Visuals by Erin Tucker
Some brands get social media right and some get it terribly wrong. This week’s Deciem social breakdown was tempered with Glossier’s shared financial success. In other social news, legacy brands like Chanel are expanding how they communicate with loyal customers. And of course we can’t talk about what’s happening in beauty without mentioning the Kardashians.
Deciem, the company behind skincare brand The Ordinary, recently fired their co-CEO after a series of weird Instagram posts from the founder. The Ordinary launched in Sephora in December and is best known for their $6 foundation and extremely affordable skin care. Around the same time, the founder took over their Instagram and has been posting manic selfie videos, digs at other brands and even a picture of a dead animal vowing to “end animal testing.” Fans have flooded the comments with confusion and puzzled questions of how long the brand will last.
Chanel Launches @welovecoco
Chanel created a new Instagram handle, @welovecoco, as a place to collect all of the beauty content being created around the brand. This is a place to showcase their beauty community and give a larger platform to user-generated content. All of the posts showcased on @welovecoco are curated from the #welovecoco hashtag.
Kim Goes Pink
Kim K posted a selfie on her IG story to show that her previously platinum blonde hair is now pink (surprisingly not a wig). Her hair colorist, Chris Appleton, suggests using a pink shampoo to keep the color up, especially when it’s a pastel take. Kim’s hair completed her Yeezy Season 7 Back to the Future-esque silver metallic outfit.
Kylie Cosmetics Releases Weather Collection
Speaking of the Kardashian-Jenner family, Kylie Cosmetics released the Weather Collection completely inspired by Kylie’s baby girl, Stormi. Kylie created the collection while she was pregnant. It includes three traditional lipsticks, two liquid eyeshadow duos (ala Stila Magnificent Metals) two eyeshadow palettes, a highlighter palette, a loose powder highlighter, a lip gloss, and a yellow cream eyeliner pot.
Glossier Secures $52 Million Investment
Glossier’s latest round of $52 million worth of funding has lead them to a total of $86 million worth of investment in the brand since day 1. In keeping with the brands extreme transparency, founder and CEO Emily Weiss sent out an email to all employees detailing the investment and better yet, posted said email on the company’s Instagram (Deciem, take note). The email/IG post put the reason for this funding simply, “They deeply believe in us, because we deeply believe in you.”