The Fenty Affect — Fenty Beauty Celebrates Their First Birthday

On September 8th, 2017, the makeup industry changed forever. That was the day that Robyn Rihanna Fenty launched her very first makeup line, Fenty Beauty. Rihanna’s initial launch of 40 foundation shades altered the makeup industry and shed light on a very important conversation. This conversation on inclusivity has been a major topic within every beauty brand over the past year. In only 12 months, Rihanna has set the standards high for every makeup brand in the industry.

Fenty Beauty By Rihanna ad
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In addition to her foundations, Rihanna has curated highlighters, lipsticks, concealers, and so much more, with every launch focusing on inclusivity. Fenty Beauty is meant for women everywhere to feel included.

Rihanna with her display
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Before Fenty Beauty, were you ever able to find a foundation that correctly matched your undertones? Since the birth of Fenty Beauty, people all over the world are refusing to use brands that don’t have extensive shade ranges or include diverse individuals in their campaigns. This is all due to the Fenty Affect.

Foundation 40-Shade range
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Not only did Rihanna change the makeup game, but she also used Fenty Beauty to raise awareness and support for the Clara Lionel Foundation. An organization she founded in 2012 in honor of her grandparents, Clara and Lionel Braithwaite. Fenty Beauty released an exclusive Killawatt highlighter that donates 100% of all its purchases to the cause, which supports education, health, and emergency response programs around the world.

Fenty Beauty not only made women everywhere feel included, but shared the importance of helping people all over the world by providing them with an education, health, and emergency response programs. All through the love for makeup.

Rihanna celebrated Fenty’s first birthday on Instagram by posting a collage of her best makeup looks this past year in her Fenty Beauty products. The Fenty Beauty Instagram account also celebrated the brands one year anniversary by posting a collage of individuals showcasing their Fenty Beauty looks.

But, that’s not all. Rihanna just keeps giving and giving to the fans. She announced the launch of two brand new items for the one year anniversary. The Diamond Bomb is a dusted highlighter meant to go all over your face and body, creating a beautiful glow. Fenty Beauty is also adding a new shade to their infamous Gloss Bomb, Diamond Milk. Both of these new products are very inclusive and are meant to look great on every skin tone!

New Fenty Products with Pink background
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In just one, short year, Rihanna has revolutionized the makeup industry and has begun a domino effect of inclusivity within all brands. There are many more years of Fenty Beauty to come and the world cannot wait to see what Rihanna has in store for us.


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