Anyone who is a makeup lover knows the prevalence of makeup shaming in today’s society. Makeup shaming is exactly how it sounds—shaming an individual for the amount of makeup they wear. This can also be telling someone when they are seen not wearing makeup that they “look better with makeup on.” Or my all-time favorite, “You look different with makeup on”. Well, I hope so—I didn’t spend $30 or more on an eyeshadow palette to look the same.
Today, its prevalence has grown tremendously with the increased use of social media. How many times have you seen tweets about guys wanting “natural” girls that don’t need to wear makeup? How many times have you seen girls shame girls for their makeup usage? Have you ever been with a partner that tells you that they prefer you with less makeup? Why are people so concerned with something that has nothing to do with them? And why do guys still believe that people wear makeup for them?
Social media gives people the freedom to say what they want, which unfortunately aids in makeup shaming. There are so many posts that go viral telling others to take her swimming on the first date, with the intention of getting the person’s makeup to come off and show their “natural face.”
As a makeup enthusiast and someone who wears makeup at least 5 days a week, it’s truly saddening to see this. People make it seem like it’s a crime to be creative and have fun with makeup. Makeup is an outlet for creativity and to make yourself feel beautiful, with the ability to wash it off and start all over. The common misconception among those who don’t wear makeup often is that they feel like those who do wear makeup must feel “insecure” or like “they need to impress someone”. When in all honesty, we do it to feel and look good or simply be creative artists.
On May 10th, 2015, YouTube artist NikkieTutorials shook the beauty industry with a video that now has over 39 million views. This video, titled the Power of Makeup, consisted of her doing half her face in makeup and keeping the other half bare. This video is aimed at makeup shamers and ending the stigma. After this uploaded, millions of people created their own “Power of Makeup” look and posted about it on social media. The awareness to end makeup shaming was in full affect.
The most absurd story I’ve seen online was posted by Daily Mail. A young lady from Indiana was a waitress at a local restaurant. While serving teens one day, they didn’t leave her a tip. Instead, they left her a makeup shaming note on the receipt. This has gone way too far!
For me, I have strongly advocated against society’s norms for “interview makeup.” When going on an interview for a job or internship, we are always told to wear simple, minimal makeup because it is deemed more professional. But why are we adding to makeup shaming by saying that? I will purposely attend an interview with a full glam of makeup and dramatic lashes because it shouldn’t take away from my personal strengths and experiences for that position. We have grown up being told to wear less makeup to work, but I feel as though a company should be interviewing me for my attributes to the company, not how much makeup I wear. Additionally, as someone who wants to work in the beauty industry, I like to showcase my makeup talent on my face when going to an interview.
This standard of “professional makeup” can be compared to people saying to cover your tattoos or remove your piercings while at work. Why are we allowing society to diminish our creative outlets?
Something to take away from this is that we don’t wear makeup for a person, we wear makeup for ourselves. And how much makeup I wear is none of your concern. Makeup has created confidence for many men and women, and will continue to do that. As a society, we need to learn to accept that the amount of makeup one wears is their business, not yours.