By Alexa Wynter
In this month’s edition of Vogue, the fashion publication showcases the high-profiled celebrities Kylie Jenner, Bella Hadid, and Lottie Moss in a different and unusual spotlight. The purpose? A fashion spread on the ever-changing dynamics of sisterhood. In particular, younger siblings of prominent, female celebrities, who are positioned to be the next “standout stars.” In the floret photoset, the three are portrayed as “little sisters,” styled in floral-printed, babydoll dresses. (The featured dresses are more affordable options, and could be found here, here, and here.)
Photographer, Gordon von Steiner, along with Fashion Editor, Sara Moonves, recreates a photographic composite of sisterhood, inspiring the exchange of ideas, with the intention to share, debate, learn, and lead.
In accompaniment of the spread, Vogue releases the video, Find Out Who Kylie, Bella, and Lottie Would Shag, Marry, and Kill. A fun short where the three partake in a censored version of the adult game Fuck-Marry-Kill with Harry Potter, Batman, and Aladdin as the men in question. (To watch the entire video, see here.) After grappling with the challenge at hand, the three decide how they would “shag,” “marry,” or “kill” their childhood characters: Hadid would “shag” Aladdin, “marry” Harry Potter, and “kill” Batman; Moss would “marry” Harry Potter; and as for Jenner, she wouldn’t “shag,” but would “marry” Batman. To say nothing of the game’s use of post-internet masculine archetypes–ranging from the fuckboy to the friend zoned typecast–shows each subject’s version of an ideal relationship. Go figure.
Shortly thereafter, the publication releases a second video, ‘Kylie, Bella, and Lottie On Growing Up With a Super Famous Sister.” A more serious short, where the three provide a narration of their experiences growing up under the spotlight. (To watch the entire video, see here.) A highlight is Jenner’s endearing statement, “I wouldn’t be who I am today if it weren’t for all my sisters.” Granted that there are “benefits” associated with having a “super famous sister,” but there are also pressures of growing up under the spotlight, as Jenner noted in a recent interview with Interview. In the video, Moss also shared this sentiment, explaining that people thought of her as the “mini-me,” compared to model Kate Moss. To that end, we learn that these women have their own unique set of challenges such as struggles with “stepping out” of the “shadows” of their older sisters.
The publication’s fashion spread and featured videos reinforces its messages of sisterhood shared between the subjects that is proven to be sometimes fun and serious. In “lighter” topics, such as love and relationships, it is arguable that coming-of-age women are seen grappling with the relatable topics of love and relationships.
As far as “heavier” topics is concerned such as education attainment and occupation, it is also arguable that solidarity is established because the subjects feel pressured to “outperform” our siblings for validation–something that the viewer can also relate to. In more abstract terms, it also serves as a reflection of our generation’s beliefs, values, and attitudes, but that’s another topic for discussion.
Alexa Wynter is a creative director and author of alexawynter.com.