Justin Bieber just dropped his new, street wear label, Drew, entering fashion for the first time. This project has been in the works since last February and finally dropped it at the beginning of 2019. The line consists of unisex, beige; corduroy hoodies, button-downs, t-shirts, and shorts with miscellaneous smiley face Drew logos. Prices are listed from $48 to $148. They first joined Instagram mid-November, and have already acquired a following of 185K and counting. Late December, the label released a capsule collection of appropriately named, “Cheap Hotel Slippers”, retailing at $4.99, which sold out almost immediately.
Collectively, Drew seems a tad off-brand for Bieber. You don’t have to have to have Bieber fever to know that he loves walking around looking like a human highlighter in bright, Hawaiian dad tees. You can imagine how surprised we were when Bieber decided to embrace The Age of Beige. We’re not the only ones who feel this way. Vogue’s Rachel Hahn stated, “It seems like a left turn for Bieber, as he usually doesn’t spring for the mellow color (you’re much more likely to find him walking the streets in a tie-dye hoodie)…”
It goes without saying that this sea of beige screams, “Kanye”. Whitney Bauck of Fashionista.com summed it up when she said, “It’s like Yeezy, but for Gen Z skater kids.” The very carefree persona of the brand has even seeped into it’s “About Us” page on their website. It reads, “Drew house is a place where you can be yourself. Blah blah blah blahsdbksjdfhl. Wear like you don’t care. Come chill. K bye.”
Considering how well Bieber always done with past merch sales, and how quickly his slippers sold out in December, we foresee Drew as establishing itself quite well. Don’t be surprised when you see neverending fields of corduroy neutrals and a few hypebeasts sporting Drew across their crotch.