California Jumps on the BAN-Wagon with Cruelty-Free Cosmetics Act

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A major turn of events regarding cruelty-free makeup is well on its way: with California announcing its passing of the California Cruelty-Free Cosmetics Act, companies are being forced to reconsider their immoral, and soon-to-be-illegal, business practices.

By January 1, 2020, any cosmetic company involving the known use of animal testing, or ingredients created at the expense of an animal, will not be sold in the state of California. However, the fight for cruelty-free cosmetics has a long way to go.

We know what you’re thinking, “what a breakthrough!” Finally, some progress. But in fact, this should’ve taken place years ago…  and on a much larger scale. Although this is the first time the U.S. has seen official action against the matter, several other countries have already undergone successful cruelty-free transitioning. The European Union, Norway, Israel, and India are the leaders of the movement, taking strides toward eliminating animal-testing as early as 2004.

A picture from MILK makeup's holiday campaign. The brand is a major force in the cruelty-free makeup world.

Luckily, the state of California is as influential to the U.S. as the Kardashians are to women aged 20-30. Although this parallel may be a comical one, it also has positive ramifications. The underlying hope is, the consumption of cruelty-based products will have reduced immensely by the time SB1249 arrives in full effect.

Companies will have to make adjustments if they want to make a profit in California, after 2020… Thus triggers the realization that only one business model will survive – a model for the masses – Cruelty-free.

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