Everyone knows the iconic shot of Holly Golightly gazing into the window of the Tiffany and Co. store on Fifth Avenue, dressed in a black gown and evening gloves, pearls dripping around her neck while sipping a coffee and eating a croissant early in the morning.
Now, 56 years after the famous film’s release, the jewelry retailer has opened the doors of its very first cafe in its Fifth Avenue flagship store. Breakfast at Tiffany’s is officially no longer just a dream.
The Blue Box Cafe had its grand opening on November 10th. Guests lined up for hours, some arriving as early as five in the morning, for a chance to have their own Audrey Hepburn moment. The cafe made it’s home on the fourth floor of the flagship store among the home and accessories collection. Tiffany & Co. hopes the cafe will attract millennial shoppers who are choosing to spend their money on experiences rather than material items.
Inside the cafe, guests may feel like they are immersed in one of Tiffany’s signature jewelry boxes. The trademarked Tiffany Blue is seen everywhere, from the walls and chairs to the plates and mugs. “The design of the space began from the idea of immersion in Tiffany—not only the feeling of being inside a blue box, but surrounded by Tiffany hospitality,” Richard Moore, the vice president and creative director of store design, said of his vision for the cafe.
The cafe’s menu features American classics with a Tiffany twist. Just like everything else at the famed jewelry store, the price tags attached are quite hefty. Vanity Fair reported that breakfast at the cafe – a coffee and croissant – costs $29 and comes with a choice of avocado toast, truffled eggs, or a smoked salmon bagel. Lunch will cost $39 for two courses and if customers are really wanting to feel like Holly Golightly herself, they can choose to have Tiffany Tea, which comes with finger sandwiches and mini-desserts on a three-tiered plate for $49.
Despite the shiny penny it would cost and the waiting time for a highly sought-after seat, Breakfast at Tiffany’s is now a reality. So make sure to put on your best black gown and strand of pearls – Holly Golightly would have been simply delighted.