It’s no secret that the fashion industry has a history of exploiting black culture. Cultural appropriation is rampant within the industry; Marc Jacobs, Victoria’s Secret, Gucci, etc.
From sneaker culture, to street style, black culture has always had a huge role in lots of the trends we see today, yet black-owned brands still struggle to get the same recognition as other brands in the industry.
It’s important now more than ever that we support and uplift black-owned brands and give them the true recognition they deserve. Here are a few brands to support today!
Love thrifting? Look no further, Thrilling is the brand for you. Founder Shilla Kim-Parker makes it possible to thrift unique vintage pieces from the comfort of your own home. With fast fashion brands polluting our environment thrifting has become the new way to sustainably shop for clothing without adding waste. Whether you’re looking for a simple t-shirt or an intricate gown, there’s truly something for everyone at Thrilling.
House of Aama, founded in 2015, is a mother-daughter brand based in Los Angeles, California. Striving to break the barrier between old and new, they carry timeless garments that accentuate black culture. Their colorful designs and intricate detailing on garments are like no other.
Best known for their extensive collection of skin tone bikini’s, Riot Swim is not only inclusive but extremely trendy. Founded in 2016 by Monti Landers, the brand boasts its bathing-suits for being equal parts sexy and comfortable. You can be sure to feel your most confident self no matter what suit you choose.
This iconic brand was founded in New York by LaQuan Smith at just 21 years-old. Smith was able to grow his brand from home; learning many of his skills from his grandmother, it was clear that he was passionate about fashion from a young age. His designs are fresh and fashion-forward, not to mention they also happen to be adored by celebrities like Beyonce, Rihanna, and many more.
Love minimalism? Look no further than Cushnie. A luxury ready-to-wear and bridal brand that specializes in creating perfectly tailored clothing for women to feel their most comfortable and confident self. Worn by women like Michelle Obama, Lupita Nyong’o, Jennifer Lopez, etc. Cushnie will leave you feeling powerful, sexy and sophisticated, ready to take on whatever the day throws at you.
Founded by stylist Jason Rembert, Aliétte is known for its “showcasing inventive and boundary-pushing fashions.” Although there aren’t any garments currently up for sale, Aliétte is definitely a brand to keep an eye on for when the first collection is released, as it will be sure to sell out quickly.
Sandals, boots, heels, and so much more! Brother Vellies brings artisans from all over the world together to help create luxury goods. Each accessory is handcrafted inspired by traditional African design practices with a modern twist. From the perfect lace up sandal to even a handcrafted mug, Brother Vellies offers a unique opportunity to buy one of a kind clothing and home products.
Street-style brand, Daily Paper based in Amsterdam takes inspiration from its founder’s African Heritage to create futuristic designs with hints of African elements that maximize both comfort and style. The brand caters to men, women, and children.
Founded by Jasmine Elder, JIBRI specializes in Plus-Size clothing for women. Featuring ready-to-wear designs for both night and day. JIBRI emphasizes that inclusivity is key and inspires plus-size women to feel confident in their clothing while pushing boundaries every step of the way.
Heavily influenced by art, and activism, Pyer Moss designer, Kerby Jean-Raymond, seeks to amplify black voices and uplift black communities using his brand. Through modern and almost pop-art like designs, there’s a perfect blend of street-wear with evening-wear in each collection.
Links to each website are attached to the brand names, so take a look and help support!