Since the beginning of the last presidential election, Teen Vogue has changed their narrative, informing its younger audience about current issues happening across the nation, as well as globally.
Changes at Teen Vogue as well as revival of sales and readers can be linked to Elaine Welteroth and Phillip Picardi. Welteroth was announced Editor-in-Chief of Teen Vogue back in April, a few months after Amy Astley transitioned to EIC at Architectural Digest. 29-years-old at the time, Elaine is the youngest Editor-in-Chief at Conde Nast but has since resigned after a few of months. Phillip Picardi, the digital direction at Teen Vogue has also ventured off, recently creating a new LGBTQ+ focused publication for Conde Nast entitled Them.
When the two sat down with Business of Fashion, they described the magazine as evolving with their reader; Welteroth described the reader as “Growing savvier and more socially conscious.” As opposed to changing what the fashionista is reading, it has just expanded and broadened her to situations going on globally, whether political, economic or social.
Elaine’s time at Teen Vogue can be described as one of the main components into developing a politically and social progressive identity along with digital partner Phillip Picardi. Teen Vogue now educates young adolescents on issues including culture appropriation, feminist movements and sexual harassment in the workplace.
This past summer, Welteroth was key in the successful launch of the Teen Vogue Summit, which “empowers and equips readers with inspiration, insight, tools and connections to help pursue passions and achieve goals.” Speakers included Hillary Clinton, Maxine Waters, Ava Duverny, makeup artist Sir John and many more.
According to Conde Nast, they do not plan on a replacement anytime soon and “wish her the best on her journey.” Welteroth has signed with CAA and plans on expanding opportunities in film, television, endorsements and speaking engagements.
Teen Vogue no longer publishes physical copies and is only available online. They have a strong digital following with six million Facebook likes, three million followers on twitter and a heavy following on Snapchat. Picardi continues his roles as digital direction and splits time with Them.