World-renowned designers, celebrities and influencers all came together Sept. 24 to celebrate the first annual Green Carpet Fashion Awards. The event took place in Milan, Italy, at the Teatro alla Scala during Milan Fashion Week. The GCFA was hosted by Camera Nazionale della Moda Italiana, a non-profit organization that promotes the development of Italian fashion, in collaboration with Eco-Age, a company guiding brands to develop strategies to better their sustainability efforts. This event celebrated the works of Italian designers, fashion houses and companies and illuminated their efforts toward sustainable products and practices.
“But what’s missing is an awards programme that celebrates total provenance, sustainable innovation, and the work that has been and is being done in the supply chain to preserve sustainable production, and to innovate towards a lesser footprint,” according to Eco-Age.
The main goal behind this event was to give formal recognition to those in the industry who believe in the importance of the title “Made in Italy,” one of the main leaders in fashion innovation and practices. GCFA is setting an example for other fashion-driven cities — New York, London and Paris. This initiative has the power to encourage designers and companies to find innovative ways to make this industry less harmful toward the environment.
This event included awards and the exciting Green Carpet Talent Competition. Working under Eco-Age GCC Principles of Sustainable Excellence and CNMI’s guidelines, emerging designers created looks that celebrated “Made in Italy.” They were then judged by an acclaimed judge panel to knock the participants down to five finalists. The five finalists worked with mentors around the country to discover new ways to make fashion sustainable and challenge their prior business methods. The five finalists were Italian designers Matea Benedetti, Calcaterra, Co|Te, Leo Studio Design and Tiziano Guardini, with Guardini winning the GCC Award for Best Emerging Designer. This competition shed light on new and fresh designers who are all in for environmentally friendly looks.
A highlight of the night was the CNMI Recognition of Sustainability Award, honoring Giorgio Armani of Giorgio Armani, Miuccia Prada of Prada, Pierpaolo Piccioli of Valentino and Alessandro Michele of Gucci. This award was the big one, going to pioneers in Italian haute couture.
Many guests on the Green Carpet, made out of recycled fishnets and old carpets, paid tribute to “Made in Italy” by wearing looks constructed with Italian materials. Dakota Johnson’s Gucci gown was made out of recycled brass embroidered cups and organic silk tulle, while her shoes were made of natural cork, recycled plastic and Italian vegetable-stained soles. Unsurprisingly, Gucci won big with Alessandro Michele being one of the winners of the CNMI Recognition of Sustainability Award and Marco Bizzarri accepting the Supply Chain Innovation award.
It is safe to say that fashion is not the most environmentally efficient industry, but the first annual GCFA is setting a major example and is another step in creating awareness on ways designers can use creativity and innovation to decrease waste. Seeing events across the globe such as this one is inspiring for young creatives in the industry who are looking for new ways to set trends that not only stimulate discussion, but also have sustainable impacts. Bravo! Milan is paving the way; will other fashion-centric cities follow?